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Heets

HEETS™

Open up a pack of HEETS™ and you'll find they're much shorter compared to cigarettes.

When you light a cigarette, the combination of oxygen and tobacco is what keeps your cigarette lit, burning the tobacco. This provides the energy source needed to extract nicotine and flavor. When smoking a cigarette, you lose most of the tobacco (⅔rds to exact) through the process of burning.

IQOS HeatControl™ Technology uses a heating blade to heat the tobacco inside our specially designed tobacco stick - and this replaces the tobacco that is wasted in a cigarette. So you get the enjoyment of all that real tobacco in your tobacco stick… but without wasting it.

What are HEETS?

HEETS are specially designed tobacco sticks that are intended for exclusive use with the IQOS device. HEETS are inserted into the IQOS holder and heated to a temperature of 350ºC so that you can enjoy the real taste of tobacco.

• 5* flavours available from robust to mellow tobacco blends.

• Available in 2 formats: carton of 50 HEETS and 160 HEETS.

• Each session lasts up to 14 puffs per HEETS Stick (similar to that of a cigarette).

HEETS ENGINEERING

What is inside HEETS?

Ultra compact and precisely engineered HEETS design is all about delivering a consistent tobacco experience. The tobacco is specially prepared and compressed so just the right amount touches the heating blade inside the IQOS holder. The vapour released then passes through a cooling plug made of corn-based materials which cool down the vapour making the temperature just right.

TOBACCO FLAVOUR 

Creating the perfect taste

Heat is at the heart of it all. IQOS HeatControl™ Technology heats tobacco from the core up to 350ºC, releasing nicotine and consistent tobacco flavour with no smoke, no ash and less smell. The result is a sophisticated tobacco system without burning, providing the true taste of real tobacco.

Quantity 160 Heets

Oak

Balanced and Roasted

Smooth and subtly flavourful, HEETS OAK delivers a beautifully balanced tobacco taste experience defined by pleasingly woody and light nutty tobacco notes.

Birch

 Refined and Roasted

Harmonious and refined, HEETS BIRCH (SILVER) delivers a delicate tobacco taste. HEETS BIRCH (SILVER) is infused with aroma notes to provide the true tobacco experience.

Elm

Balanced and Woody

Smooth and flavourful, HEETS ELM (RED) delivers a balanced, well-rounded, toasted tobacco blend matched with woody nuances and subtle light aroma notes.

Teak

Rich and Warm

Deep and rich, HEETS TEAK delivers a full and satisfying tobacco taste experience. HEETS TEAK is infused with cocoa and dry fruit aroma notes.

Cypress

Mild and Zesty

Smooth, refined with a subtle citrusy taste, HEETS CYPRESS delivers a sophisticated, beautifully balanced tobacco taste enhanced with light herbal notes.

 

Quantity in 50 Heets:

Oak

Balanced and Roasted

Smooth and subtly flavourful, HEETS OAK delivers a beautifully balanced tobacco taste experience defined by pleasingly woody and light nutty tobacco notes.

Birch

Refined and Roasted
Harmonious and refined, HEETS BIRCH (SILVER) delivers a delicate tobacco taste. HEETS BIRCH (SILVER) is infused with aroma notes to provide the true tobacco experience.

Elm

Balanced and Woody

Smooth and flavourful, HEETS ELM (RED) delivers a balanced, well-rounded, toasted tobacco blend matched with woody nuances and subtle light aroma notes.